As mentioned in my previous blog, the first step towards determining your personal brand is - to ask yourself what is it that you want to leverage as your brand identity.
This is a very crucial step, hence you really need to spend enough time thinking about your brand identity. Once you are fixed on it, Congratulations! you have crossed the first step in the Personal Branding Ladder.
Once you have fixed on your brand identity, try to introspect and figure out whether you actually possess the necessary skillsets to help you establish your chosen identity.
e.g. if you want to be a personal brand in the field of Photography, you need to determine whether you have the necessary skills to be a photographer, eye for beauty, creative mindset and moreover knowledge of operating professional cameras. If you have them GREAT! If you do not - don't worry, the next step should be in gaining those skills. Going by the Photography example, buy a professional camera, enroll for a photography course. Go out on weekends, click photographs.
In short, no matter what you have chosen for yourself, try to develop or hone your skills. And, your chosen identity doesn't necessarily have to be unique or rare, it can be common but try and figure out how can you bring about a sense of uniqueness in it.
This is a very crucial step, hence you really need to spend enough time thinking about your brand identity. Once you are fixed on it, Congratulations! you have crossed the first step in the Personal Branding Ladder.
Once you have fixed on your brand identity, try to introspect and figure out whether you actually possess the necessary skillsets to help you establish your chosen identity.
e.g. if you want to be a personal brand in the field of Photography, you need to determine whether you have the necessary skills to be a photographer, eye for beauty, creative mindset and moreover knowledge of operating professional cameras. If you have them GREAT! If you do not - don't worry, the next step should be in gaining those skills. Going by the Photography example, buy a professional camera, enroll for a photography course. Go out on weekends, click photographs.
In short, no matter what you have chosen for yourself, try to develop or hone your skills. And, your chosen identity doesn't necessarily have to be unique or rare, it can be common but try and figure out how can you bring about a sense of uniqueness in it.
No comments:
Post a Comment